If you're consistently running Facebook Ads campaigns, implementing Facebook tracking is essential. Efficient conversion tracking allows you to analyze your ad performance in detail and make data-driven decisions to improve results.
In this guide, we’ll explore different conversion tracking methods in Meta—Facebook Pixel, Facebook Conversions API, and Facebook Conversions API Gateway—explaining the benefits and drawbacks of each so you can choose the right one for your needs. Additionally, we’ll dive into advanced Facebook tracking strategies that will enhance your Meta Ads conversion tracking in 2025.
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